Digital Media Planner

Media planners and media buyers don't just focus on radio, television, magazines, billboards or newspapers anymore. A brand building exercise will typically cast a wide demographic net, for example a funky fashion retailer trying to raise awareness of their new product range will target all men and women aged between 18 and 35. Whereas a direct response campaign may be more selective to get the best targeted response, for instance if the same retailer was trying to promote their new low waist designer jeans for women they would target only female college students who come from an AB1 household aged between 18 and 21. There are a number of different ways in which you can define your target audience, and this is called your target demographic.
The success of the advertising strategy can literally make or break a business so it's essential that it is handled early in the business's inception. Based on recent job postings on ZipRecruiter, the digital media planning 101 job market in both and the surrounding area is very active.

For example, just as a producer would make sure that the actors are well taken care of, the sound mixer is running smoothly, and the grip department has arrived on time, the event planner will have to make sure that the correct music is playing, the tent rentals have prepared the tents on time, and the correct cake is ordered.
While programmatic media provides transparency and real-time data and results, it's not as fast as some people think…or should be. I've had multiple situations where a client would request we make a change to a program based on 3-6 hours of data that I felt was a kneejerk reaction.
A media planner's working hours are similar to that of the other professions within the advertising and marketing industry (i.e. between 35 and 40 hours per week), except when deadlines are approaching, or you're required to give presentations or attend meetings outside of your normal working hours, that fit in around your client's schedule.

Superdigital is a Boston-based digital and creative agency with clients that range from food and CPG to restaurants, luxury real estate to sports, including celebrities and their merchandise brands such as Julian Edelman of the New England Patriots (brand, JE11) and Guy Fieri (brand Flavortown).
When it comes to media planning and buying strategy it's a good idea to have all the principles involved. Our client prides itself on building transparent digital campaigns from budget investment through to reporting, as well as marrying creative and media together to deliver effective results for our clients.

What I am trying to say is that if you are enthusiastic, outgoing, curious, creative, passionate and have a certain degree of technical comprehension, especially for digital interdependencies, then you can also become a digital media planner. Armed with this critical analysis, media planners devise or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Oversee the execution of paid advertising campaigns as it relates to digital media ad buying. Social Media forms a core strategy of marketing plan for most brands. The web site covers digital marketing, trends advertising, campaign creative ideas, media, mobile and technology.
We spoke to David Lau, a VP at the marketing agency iCrossing , where he heads paid search and programmatic media, to find out what being a digital media planner is all about. Print ads, commercials and other forms of traditional advertising rely on a mass model, meaning they direct a brand's message to everyone all at once.

The Digital Media Planner will join a busy team that is responsible for planning digital advertising campaigns for an expanding list of advertisers and agencies. Media planners are key players in the advertising and marketing industry. Today, two experts from Media will introduce their jobs to us: Johannes Trüdinger, team lead digital media planner and Maike Märtterer, junior digital media planner.